Jeep and Social Media Essay

In recent years, hearty media has become an incredibly important tool with which people communicate. Young and old people alike practice session Facebook, YouTube, Twitter, and blogs to relay mess shape ups and connect with one a nonher. However, these platforms atomic number 18 no longer used by individuals solely. More and more than companies have begun to use friendly media to r for each one out to current and future customers and to advertise themselves. It is not extraordinary for participation Facebook pages and Twitter feeds to have a large number of subscribers or followers nowadays. One confederacy that uses social media quite effectively is landrover.The company uses outlets like Facebook, MySpace, and YouTube to reach out to their customers and try to capture parvenu ones. Jeep uses social media to objective a different type of audience than most companies. Whereas many firms would be trying to capture new customers, Jeep is more inclined to engaging existing cus tomers and connecting Jeep owners. In doing this, Jeeps target audience constitutes mainly men and women who are of driving age. There are a few other qualifications though. One of the attractions of a Jeep is the ruggedness and outdoorsy image that it embodies.Therefore, the target audience that Jeep tries to reach through its social media usage would most likely complicate those that are interested in a number of outdoor activities. In addition, though the Jeeps are change to customers of any age, it seems that most users of social media are in the younger generations. While this is currently beginning to change, it is liable to believe that Jeeps social media is targeted more towards younger Jeep owners most likely those customers whose age lies in the range of the early teens to the late thirties.As already mentioned, Jeeps focus is not really to attract new customers but to provide existing owners with a number of different shipway to connect with eachother and with the c ompany itself. Establishing these connections is where the interactivity of Jeeps social media platforms comes into play. The main parts of Jeeps social media are the Jeep Facebook page, the Jeep MySpace page, the Jeep Twitter feed, the official Flickr group, the Jeep YouTube account, and an online community titled go into Together.All of these places are used as exchanges where Jeep owners and enthusiasts can interact with one another. These interactions consist of uploading and viewing photos and videos to the Flickr and YouTube accounts, commenting on interesting segments on the Come Together community site, or talking to each other on the Facebook and MySpace pages. While there are not many contests or downloads that Jeep tries to exhort on visitors to their sites, visitors are strongly encouraged to post photos and comments relating to their personal experiences with the company.I have personally worked in a company that makes and sells aftermarket Jeep accessories and have s een firsthand how proud and involved Jeep owners can be over their Jeeps. Therefore, it is not surprising that these sites and social media platforms are practically very successful in acquire viewers to post photos, videos, and comments about their Jeeps and any others they see on the sites. There is no real announce for products taking place on these social media sites. Instead, the sites act merely as an exchange of ideas and opinions between customers and the company.However, this is an model of a very good product marketing strategy. When site visitors view pictures of other Jeep owners vehicles, they may often see products on the other vehicles that they like and become interested in purchasing. This will often lead to sales of Jeep accessories without any real advertising expenses incurred by the company. Reviews, photos, and videos from actual customers serve to rear the products in other peoples minds and indirectly lead to visitors purchasing goods. Traditional adver tising is in addition integrated in all of these social media sites.All of Jeeps current regular television commercials are posted on both the YouTube and MySpace pages. Print ads can also be found on the MySpace page. However, while traditional advertising can be found in many places on Jeeps social media sites, it is not the focus. Jeep uses these sites more to promote connectivity between the customers. It seems as though they indispensableness visitors to forget that all these sites are part of a corporate marketing strategy instead they destiny to promote the idea that the sites are merely a way for owners to exchange photos and stories about their experiences with the Jeeps they have bought.The company is not trying to push new products down the customers throats but rather is interested in audition about the likes and dislikes that the customers have. I believe that this dedication to engaging the customer is part of what makes Jeep owners so devoted to the company. Ther efore, Jeeps social media platform is very effective at doing what the company sets out to do.