Leith Agency Case Study Example | Topics and Well Written Essays - 750 words

Leith Agency - Case Study Example This is clearly evident in the Tennents Lager, a beer brand in Scotland, wherein it had good market share with one out of four pints consumed, but it wasn't popular among younger population. The question why younger lots were not drinking the Tennents Lager was a critical incident and the challenge was to make them believe that it was their brand (Lieth Agency case study). Lieth Agency can identify the critical incidents in the similar manner by analyzing the product and its marketability as in the above mentioned case. It is necessary to assess customer satisfaction as it is the best lead indicator of future loyalty as mentioned by Hill et al (2003:3). It is further stated that customer satisfaction will enable to know whether their expectations have been met, identify priorities for improvement for customer satisfaction and set goals for service improvement and monitor progress against a customer satisfaction index. Customer satisfaction is measure of how your organizations "total product" performs in relation to a set of customer requirements. (Hill et al, 2003:6). Similarly Vavra (1997:3) states that customer satisfaction measurement is formalized, objective tool for assessing how a business treats its clients and employees as well who testify that an organization is quality oriented. In regard to Leith Agency, the company can assess its customer satisfaction through product survey and its improvement index in terms of sales and its market share after the campaign. This will give an insight int o the effect of advertising campaign on the particular product which will in turn help in assessing the customer satisfaction. Merits of Servicescape Framework The concept of a servicescape developed by Booms and Bitner emphasizes the impact of the physical environment in which a service process takes place (Ghanghas,M n.d) wherein it plays an important role, both negative and positive, in customer's impression formation (Lin, 2004:163-178). According to Lin (2004), servicescapes are an important tangible component of the service product that provide clues to customers and create an immediate perpetual image in customers' minds. At Leith Agency, customers can encounter interpersonal servicescape as the company has to provide few ideas and samples of the ad campaign, discuss the changes required and then strike a deal while completing talks in financial matters. The framework plays important roles as package, wherein the customer is allowed to see a sample of their product or what they are going to get, so that client gets what he wants; facilitator, providing equal opportunities for both customers and service employees; socializer, providing cordial and friendly atmosphere to the customers in the office and differentiator, wherein the appearance and ambience of the workplace leaves an overall impression on the customers and provides pleasant atmosphere for its employees to work (Ghanghas, M, n.d).. The merits of servicescapes as mentioned above like package, facilitator, socialzer and differentiator will be helpful to the agency in developing a cordial atmosphere among its employees and making it stand apart from its competitors. Moreover, a difference in the type of working and ambience is itself a creative thinking which may entice the existing and future customers. References 1. CALT Learning (2007)

The History of Rock and Roll Essay Example | Topics and Well Written Essays - 1000 words

The History of Rock and Roll - Essay Example However, crossover music may also be a combination of two dominant styles that are each distinctive. Jerry Lee Lewis' "Great Balls of Fire" went to the top 3 of the C&W, R&B, and Pop charts because it had distinctive elements of all three styles. Musical styles can sometimes be combined into 'fusion' music, such as Rockabilly, that forms a new style but is still considered a form of crossover. Crossover is important because it increases the size of the available audience. This is especially true when radio stations are categorized by genre. An audience will have a loyalty to a certain station and by getting airtime on both a rock station and a country station, the artist has doubled their exposure. This phenomena was critical to 45-RPM record sales in the 1950s. Exposure to new music was through the radio and record sales were directly linked to airtime and radio station promotion. A crossover record could double their sales or as in the case of "Great Balls of Fire", sales could triple. Elvis Presley's musical career peaked in 1960 before he left for the Army. The previous 6 years had an enormous impact on rock and roll that his later career would never have been able to capture. When Elvis signed with Sun Records in 1954, he brought the right ingredients to an environment that meshed perfectly with his style (Stuessy and Lipscomb 36). Rock and Roll had been introduced to a rebellious post war youth in an affluent economy. The 45-RPM record had made music on demand accessible for everyone and it was most popular with the younger audience. To this scene, Elvis brought his unique mix of musical talents. He had a broad range of style from Gospel to hard core Rock and Roll that held a wide appeal (Stuessy and Lipscomb 40). He could successfully blend these styles or use them independently. His physical appearance and performances were just rebellious enough to mirror James Dean and entrance the emerging TV viewers. Elvis was able to dominate the youth culture and explo it the new mediums of recording and television. After his release from the Army, Rock and Roll had taken new directions and had a life of its own. Music was getting more sophisticated and the audiences had generated expectations of a continually changing sound. His 1960s hits "In the Ghetto" and "Suspicious Minds" lacked the spark that had ignited the Rock revolution (Stuessy and Lipscomb 38). They were generic sounds that could have been performed by a dozen other artists. Though he would always remain one of the most popular figures in music, without the early years he would never have reached the success that he has today. A Good 1950s Rock and Roll Song The Rock and Roll of the 1950s was a pulling away from the Big Band era and the crooners of the 1940s. It had to be counter to those sounds. Where Big Band had been highly structured, Rock was required to have little if any structure. This often resulted in songs that were simple and direct with few chords and simple progressions. This was part of Rock's appeal. A good song needed a familiar structure that the audience could immediately relate to. Buddy Holly's "Oh Boy" was built on the I IV V chord progression that had permeated Country and Blues for decades (Stuessy and Lipscomb 30). The successful song would take these familiar progressions and escalate the tempo, timbre, and volume to create a good Rock and Roll